Next up in the What Do You Actually Do series, we pry into the busy life of CC, from the San Diego alt-rock band, Little Hurricane. With a new album recently released and a jam-packed touring schedule, what exactly does the daily life of a busy musician and business woman look like?
We ask CC all the usual What Do You Actually Do questions, along with a few bonus style and beauty questions (because let’s face it, I couldn’t help myself).
To find out more about Little Hurricane, look up tour dates and find out how to get your hands on their striking new album, Same Sun Same Moon, head over to their website: http://www.littlehurricanemusic.com
Describe what you do in 5 words or less.
CC: I’m an entrepreneur who drums
CC: I play drums and sing in a band, but my job is so much more than that. I co-run a small business with many components. I am in charge of all of our merchandising which we sell online and the road. Right now we offer t-shirts, tank tops, custom drumsticks, CD’s, vinyl records, posters and a book. I have to find the right designers for all of the above, source a manufacturer to print them and order a proper inventory for both touring and our online store. I have to make sure what we are spending is cost efficient so these products can generate a profit. I am in charge of our marketing, which is focused mainly on the internet but also some physical marketing. I run our social media and our street team to keep our fans engaged with our tour dates and new content. I organize and style our photo and video shoots, and when we are touring I am our HR department, making sure we have the right crew at the right pay level for each tour.
What has your career journey been like?
CC: It’s been a dream! I opted for culinary school instead of a traditional college and cooked into my early 20’s. No matter how many kitchens I tried out, it never felt like the right fit. When I made the switch to playing in a band, it fulfilled me in ways I never thought possible. I get to tap into my entrepreneurial spirit, but I also get to travel and perform. Playing drums is the closest thing to my heart I love every aspect of being behind a drum kit. The fact that I get paid to do this is unreal! Although it’s a lot of work being on the road, I have loved this journey so much and feel so lucky to have my passion as my career.
Best part of your job?
CC: Getting to meet people who have been affected by our music. I love hearing stories of how one of our songs helped someone out of a difficult time, or how I have inspired someone to leave their comfort zone and try something new.
Worst/hardest part of your job?
CC: Not having a drum tech yet. The actual act of carrying in, setting up and breaking down my drums. It sounds silly but I hate doing it they are so big and clunky and I dream of a day where I can just show up to a gig and my drums are already set up!
What does your typical work day look like?
CC: When I am off the road I am up early answering emails and getting busy work done. I usually practice in the afternoon, cook dinner and go to bed early.
How does this differ when on tour?
CC: On the road, I am usually up by 8 am answering emails. I eat a small breakfast and head to the van to drive anywhere from 2-8 hours to a gig. I don’t do most of the driving, but do 2-hour shifts when I can. I find us a spot for lunch and make sure we are organized for load in. Usually, by 4 pm we load into the venue, which means emptying the van of all the music gear and merchandise. We have about 1000 pounds of music gear. It takes about an hour to set up and sound check, and then we break for dinner. I do my makeup and pick out an outfit and do some warm ups before the set. We usually perform for about 60-75 minutes, and after the set, we hang out and take pictures and sign autographs. Then we begin taking everything on stage apart, putting it back in the cases, and organizing it back in the van. It is usually midnight by now and we drive to the hotel, check in, sleep for 6 hours and do it all over again the next day.
What are your top 5 essential beauty products for tour?
CC: Dry Shampoo, Burts Bee’s facial wipes, Bliss eye makeup remover, Tan Towels, Stila eyeliner.
What are your favourite apps to use for work?
CC: I use Yelp every day to find the best spots to eat in a new city. I use Instagram, Facebook, and Twitter for work and Snapchat for communicating with friends. I love the Canva app to make graphics on the road as well.
What is it like working for yourself?
CC: I believe everyone should work for themselves if they want. The downside is you never clock out, the upside is you aren’t selling your time to follow someone else’s dream. It takes a lot of determination and commitment but even if you fail you progress.
How does your personal style differ from your onstage style?
CC: Offstage I am all about comfort. I usually wear leggings and an oversized t. Onstage I try to look pretty feminine – I love old-fashioned dresses and vintage looking clothes. I used to wear exclusively vintage dresses onstage, but have since had to get more updated clothes that will last through tours and nightly sweating.
Favourite new independent designers?
CC: Jennafer Grace out of San Diego is my favorite! She makes these beautiful kimonos that every woman should have in her wardrobe.
What is your current work playlist?
CC: Bahamas, Timber Timbre, Tribe Called Quest
Best career advice/tips you could give someone?
CC: Be your biggest fan. When you feel like giving up, be your own cheerleader and tell yourself you can do it. Be critically aware of your inner voice. It will make or break you.
Can you tell us about your next project?
CC: I’m looking to put together a girl group. It’s something I have had a hard time sussing out, but I’d love to put together a group of female musicians that can make music together.
What’s your next step/move? Any future dreams/goals?
CC: For now I just want to do our new record justice. Tour as much as we can, and bring our music to as many people as possible. My future dreams and goals are to do something totally out of my comfort zone and try something new. I have many different ideas for products I want to launch, I am just waiting for the right time.
Image by Cory Piehowicz